Tuesday, May 5, 2009

Genting Group-- Company Strategies Abroad



The Genting Group began expanding its operations in the late 80s and early 90s. Its first major expansion was in 1993 when the company launched Star Cruises (which operates in throughout the Asia-Pacific region). In 1996, they entered the oil and gas market in Indonesia, and in 2003, they opened a power plant in India. Today, they also own resorts and casinos throughout the world, as well as Genting International, PLC, an international investment holding company.

The company began its international operations after a major restructuring in 1989. It became a holdings company, and opened divisions abroad. Over the past two decades, Genting’s strategy has been to take its strong international reputation and use it to successfully increase its international presence. Today, most of their operations remain in Southeast Asia, but they also operate in the UK and with an online gambling site.

According to The Star (Malaysia’s largest newspaper), Lim Kok Thay (Chairman) stated: "My father's advice to me is to hold the group steady as she goes, rather than to rush headlong into any wild expansion programme. That's my intention too as we need to digest what we have already done." The younger Lim nonetheless pointed to a further internationalization of the group's operations in the future. Yet the company's hospitality and leisure component, including its iconic Genting Highlands resort complex, appeared certain to remain its largest and most emblematic division into the new century.


http://www.fundinguniverse.com/company-histories/Genting-Bhd-Company-History.html

http://www.fundinguniverse.com/company-histories/Genting-Bhd-Company-History.html

Genting Group and Reflection of Home Country Culture

Their website has a very good story about how they have always been deeply involved in the malaysian culture with their business. Here is the link to the website.
http://www.genting.com/history/index.htm
The website talks about genting Group growing throughout its existence from strength to strength. I think this means that when they do something, they want to make it another one of their specialities. Their first hotel was finished and opened in 1971. Even today, They make their number one priorty as ensuring the natural beauty of the rain forest surrounding are preserved. Now at the original location, they have expanded to have five hotels and two apartment blocks. They are also sporting a golf resort. When you combine all of this you get what is called Genting Highlands Resort. It is known as the "City of Entertainment" in Malaysia.
Genting Group has also added the fastest cable car system in the world in 1997. They have also entered the oil and gas exploration industry.
Here is a good quote from the founder that passed away in 2007.
"Once the goals have been clearly defined, with the greatest amount of determination and hard work, one can conclusively realise one's goals."
- Tan Sri Lim Goh Tong, Founder
I think that Genting Group is a great example at reflecting home country culture. they are greatly supported from the Malays. and they have expanded worldwide into countries such as America and the United Kingdom. Genting group also does a great deal of work reguarding corporate social responsibility. The website is http://www.genting.com/community/index.htm
Here you can explore their company and what they do to help in Malaysia.

Genting Group

The Genting Group is Malaysia's leading multinational corporation and one of Asia's best-managed companies. The Group has over 27,000 employees, 11,000 acres of prime resort land and more than 80,000 hectares of plantation land.

The Group via Genting International P.L.C. ("Genting International")
(www.gentinginternational.com) is a leading resort development specialist with over 20 years of international gaming expertise and global experience in developing, operating and/or marketing internationally acclaimed casinos and integrated resorts in different parts of the world, including Australia, the Americas, Malaysia, the Philippines and the United Kingdom.

Genting Group has a joint venture project developing more land in Indonesia into oil palm plantation.

Genting Group's Power Division is also operating in Malaysia, India and China.


http://genting.listedcompany.com/corporate_profile.html


The Genting Group adopts a corporate philosophy that values its employees and emphasises the development of human resources. Over the years, the Group has expanded to comprise a global team of dedicated and motivated professional managers who have blended modern management techniques with traditional values of hard work, perseverance and integrity.

http://www.genting.com/community/workplace.htm

Genting Group

Genting Group is one of the leading and best managed corporations in Malaysia. It consists of four different business segments including; Resorts World BHD, Genting Berhad, Asiatic Development Berhad, and Genting Singapore PLC. There are many career opportunities available within each of these different segments.

Resorts World BHD - Account Supervisor, Customer Relations Officer, Accounts Executive, Internal Audit Manager, Graphic Designer, Sales Executive, Purchasing Officer, and Assistant Manager

Genting Berhad - Split Ship Mgmt, Joncia Marine Services, CIT, Ocean Dolphin Ships Mgmt, and Singhai Marine Services

Asiatic Development Berhad - Vice President-Plantation Advisory, Safety and Health Officer, Senior Accountant, Marketing Executive, Microbiologist, Plant Breeder, Biostatistician, Estate Mangers, Assistant Engineers, Field Supervisors, and Molecular Biologist

Genting Singapore PLC - Senior Executive, Technician, Administrative Assistant, Pit Manager, Slot Shift Manager, Technical Supervisor, Assistant Manger-Reservations, Audio Visual Manager, Chief Sound Technician, Office Manager, Stage Manager, Hotel Manager, and Duty Manager

A typical career path for many of these positions are much like that in the United States. Employees generally start out based on experience and work their way up through the ranks.

http://www.genting.com/groupprofile/index.htm